Users will soon have a updated setting that allows them to cut down on the amount of artificial intelligence-produced content appearing in their timelines. This step comes as the service revealed that it currently hosts in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread rollout. This shift aligns with a rise in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A considerable share of this output is considered low-quality AI content, a phrase for substandard, bulk-generated content that is frequently illogical or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, including digital art to science explainers, and we intend to give people the ability to increase or decrease of that, depending on their own preferences,” said a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its network identified as AI-generated. In total, over 100 mn pieces of content are added to the app each day, making AI-generated material a relatively small percentage of its total content library.
How to Adjust Settings
Users will be able to limit or boost the level of artificial media they see by accessing the content preference option in the app and selecting “AI-generated content”. Additional categories that currently be controlled under the filter cover news, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require users to label “realistic” AI-made content, and it prohibits malicious AI impersonations of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the app will from now on attach an AI-generated tag to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This action is intended to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is additionally launching a $2m awareness program for specialists and institutions to develop educational content about responsible artificial intelligence. This initiative will support non-profit groups specializing in teaching computer science.
Moderation Strategy
The platform has justified its moderation strategy, amid controversy over intentions to make redundant hundreds of review team members in the United Kingdom. The company is planning to cut a significant number of roles in its content moderation team in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A senior executive stated that people-led review would continue to be important, but AI can shield workers by filtering out the most graphic content before it gets reviewed by staff. The company stated a notable drop in disturbing and violent content reviewed by safety staff over the last 12 months due to the use of its automated systems.
We believe it is crucial to integrate staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
